events online registration

events topic

Dr. Courtney Dunn:
“Practicing and Flourishing in Today’s Orthodontic Climate

Speaker bio:
Dr. Courtney Dunn is a practicing orthodontist, wife, mother of three, the Founder of Women in Orthodontics® and the Co-Founder of Dunn Orthodontics, a multi-location orthodontic practice in Phoenix, Arizona. Courtney attended Loyola Marymount University and then the University of Michigan (Go Blue!) for dental school and orthodontics. After she and her husband (Matt, who is also an orthodontist) finished residency, she decided to move back home and open a scratch practice in the saturated Phoenix market. A year later, the great recession decimated the real estate and job markets in Phoenix forcing nearly 100 dental and orthodontic practices in the Phoenix area out of business. By following both proven and innovative business and marketing strategies, Dunn Orthodontics not only survived those tumultuous years, but grew to four locations. Dr. Dunn lectures nationally on business and clinical topics and hosts regular workshops for doctors and office managers.

Lecture description:
Running a successful orthodontic practice requires management of both clinical and business excellence. Dr. Dunn will discuss both of these subjects as she walks through the techniques that have helped her become a successful practitioner in one of the most competitive markets in the country. Topics will include a deep dive into digital marketing practices, clinical efficiency (work smarter not harder), key performance indicators including what she measures and why and leadership essentials that help her run 4 offices.

Lecture Objectives include (but are not limited to):
- understanding paid digital marketing techniques
- tips for running a smooth clinical flow without feeling overwhelmed
- ideas for measuring clinical and business performance
- learning to balance four key traits for exceptional leadership